Tuesday, October 25, 2011

our dreams drench us in senses...

Expressive type is actually quite rare - often we see typefaces that are easily legible and simple to demonstrate the data being related.  A site that I find extraordinarily interesting is handmadefont.com where there are numerous fonts created by every-day objects (fabrics, foods, liquids, etc.).  But what I really want to share is this short advertizing film for the Typophile Film Festival 5:

Typophile Film Festival 5 Opening Titles from Brent Barson on Vimeo.

I love the way the text flows from one phrase to the next, as the text form changes and relates to each sentence.  I think this use of type is really innovative - using simple objects to create letter forms, instead of simply using already formed text.  The use of texture, colours, space, movement, are all focused on the distinction of each typeface element - what the words are made from and why. 

- Joelle

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