EXPRESSIVE FONT:
When I heard that we had to do expressive font I thought "okay sure, this will be cool". Then I looked at some typography on the internet and I realized that I really wanted to post another music video. Sure, the font on the Google images results page was impressive in parts, but it did not stimulate the mind or the eye the way a video could. With audio and visual input, font can be presented much better. Then I thought "okay, there is no video exclusively with font, I am just going to have to stretch the boundaries again and argue the relevance". But then I realized that there is no need for that as I remembered the music video of one of my favorite electronic artists: JUSTICE. They are amazing and more relevantly, they have at least one video that is almost exclusively font based.
DVNO:
If this is not expressive font, than font cannot express. Using the font of famous logos there is a recognizable shape (ya, I am gonna relate this to elements and principles cause I am a keener) which we make connotations with the words written. This way the video allows us to analyze and think about almost every single lyric. It presents us with the song line expressed in font which is similar but not the same as that that we must relate it to. We are making relations, understanding the song, and because these connections are easy to make, it is just the right amount of mental stimulation for such a simple and fun dance track. (Simple as in: it's not about something deep)
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