In my opinion, expressive type has a lot to do with how the type is presented. Last year I was introduced to the work of Stefan Sagmeister, and from what I've seen expressive type is one of the things he does best. Never have I seen any plain, boring type in his work. The text in his work are always dynamic and interesting and has a significant role to play in how the work is interpreted.
Communication design seeks to attract, inspire, create desires and motivate people to do or think something using words, images, artifacts, spaces, sound, and movement. Your job is to explore and create original concepts—not merely to emulate others' ideas (although others will inspire you)—and to expand your ideas about what it is to communicate.
Friday, October 28, 2011
expressive type
In my opinion, expressive type has a lot to do with how the type is presented. Last year I was introduced to the work of Stefan Sagmeister, and from what I've seen expressive type is one of the things he does best. Never have I seen any plain, boring type in his work. The text in his work are always dynamic and interesting and has a significant role to play in how the work is interpreted.
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