Thursday, October 27, 2011



I think for type to be expressive, sometimes the most important element is what the type is trying to express rather than the way it is presented. Take for example the picture above.  Though the type on the lighter looks like it was carved on amateurishly and done with little care, the few words written convey why it may have been done so.  The owner fought in the war that inflicted the most psychological damage to U.S soldiers. Soldiers suffered great amounts of psychological damage and stress because they never knew where their next enemy was coming from. The Vietcong often used women and children to throw bombs and shoot at American G.I.’s, thus any man, woman or child was considered a threat. The words express his defiance of death, of his fearlessness in spite of all the threats that surround him and it is conveyed through the lack of care put into the carving of his type. The owner could care less for his enemies, just as he cares less for the way he carves his words.  Just the letters “VIET-NAM” on the lighter will have expressed to any viewer that the owner was a tough and “evil”  “son of a bitch” for surviving one of the most horrid and psychologically harmful wars fought by man.

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