This is my 2nd project for advertising concept class. And you have no idea how much and where I've been through to get to this idea. I never thought that making an ad as simple as this one could be so difficult!
Our task for the project is basically to make a print ad for one of the given brands: Red Bull, Kitkat and Chanel. Given just the brand's iconic background, the whole class had their creative playgrounds so wide most of us don't know where to start.
Then the prof told us to use music, choose a song as inspiration. But I had too much favourites in my iPod.
"Have a break, have a Kitkat."
That's basically where I started. Then after dozens of ideas, sketches, headlines, etc. I came across their panda commercial. It was the best therapy for my stress lol. And it totally inspired me to use animals as characters. And for Torontonians, seagulls are just the craziest species out there.
The song that inspired the look and the concept is "Around the World" by Daft Punk. Well, it was originally Party Rock by LMFAO but somehow I felt Daft Punk was the chosen one :\
I didn't get the best mark ever but I totally enjoyed this project and the outcome. Hope you guys enjoy it too!
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